SUBMIT TO PLEASURE

pleasurecover_905Look under “ABOUT” on the official Pleasure Editions website and you’ll find that “PLEASURE EDITIONS is a press founded in 2011 dedicated to fostering the furtherance of the international artistic underground via the publication of new and rediscovered art, literature, poetry and translation.” At first this claim comes off as ambitious, maybe lofty, maybe pretentious. Take a look at the content and you’ll find that, on the contrary, they’re being modest.

Any attempt to describe Pleasure’s mission otherwise than they describe it themselves would either fall short or sound stupid. It takes a statement as bold and broad as the one above to succinctly introduce a reader to the constellation of radically interrogative text and imagery that is their catalogue. This is a press that publishes new translations of Gherasim Luca (the forgotten Romanian surrealist poet once championed by Gilles Deleuze) one day and a madcap parody of a Jungian personality survey the next. This is a press that publishes serial installments of “Ill Tomb Era,” a mysterious meganovel that updates maximalist black humor for the age of annihilating post-punk cynicism, as well as new poems dubiously attributed to celebrity chef Eric Ripert. A Pleasure anthology of new writings collected under the theme “Music” promises essays that find seemingly unlikely points of contact between, for just one example, William Gaddis and Pussy Galore.

Beyond that, there’s form-defying prose and poetry, art that redefines the oldest and newest media, design that will leave the staff of any marketing startup baffled and salivating, and curation that suggests, indirectly and maybe even directly, that spirits beyond the grave (Yeats’, for one) might be lending a hand.

What will you make of however little or much of their published material you choose to explore? The better question is: what will it make of you? Pleasure doesn’t seek to contribute to, or even recognize, a consumer-oriented system of transaction and gratification. Instead, they create an immersive cultural exchange in which you will get hopelessly lost. But the rewards of this exchange are of a kind you won’t find anywhere else. If you dare, as the phrase once purposed by the press as a call for submissions demands, “Submit to Pleasure!”

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